Business of Design Week 2007

Date : 11-12 December 2007
Time : 9:00 - 18:00
Venue : Jockey Club Auditorium, The Hong Kong Polytechnic University
Organizer : Asia Centre for Brand Management, The Hong Kong Polytechnic University

Exploring different aspects and approaches toward brand experiences that enhance brand and customer equity, Brand Asia brings together academics, practitioners, and brand consultants to share real-life case studies and strategies on brand management. Created for the business sector and business students, the conference is organized by the Asian Centre for Brand Management of The Hong Kong Polytechnic University.


	Brand Asia Conference Date : 11-12 December 2007 Time : 9:00 - 18:00 Venue : Jockey Club Auditorium, The Hong Kong Polytechnic University Organizer : Asia Centre for Brand Management, The Hong Kong Polytechnic University Exploring different aspects and approaches toward brand experiences that enhance brand and customer equity, Brand Asia brings together academics, practitioners, and brand consultants to share real-life case studies and strategies on brand management. Created for the business sector and business students, the conference is organized by the Asian Centre for Brand Management of The Hong Kong Polytechnic University.