13 December 2007 Hong Kong Convention and Exhibition Centre

As we move towards a creative economy, the importance of innovation has obliged us to revaluate the importance of our intangible assets, namely, intellectual property rights including patent, copyright, industrial design and trade mark.

A new addition to bodw, I.P. Asia aims to provide a high level platform for CEOs, senior management, designers, IP professionals and consultants to share their experience and views on critical strategies in the exploitation, deployment and protection of intellectual property in today’s world of trade and business.

Presented as a full day event, two essential afternoon sessions provide the opportunity for greater understanding of the importance of IP strategy, and for addressing latest issues in IP protection via real-world case studies from the business environment:

• Brands, Trademarks & Content
• Product, Design & Technology